From Publishers Weekly
Equally avant-garde in his approach, physician Alexander Berardi believes that people who reap the most satisfaction and success from what they do are the most willing to give in exchange for what they get. In Never Offer Your Comb to a Bald Man (which has a foreword by Zig Ziglar), Berardi takes exception with guides that advise readers "to follow their bliss." While acknowledging the importance of undertaking an inspiring career, he tells readers to focus on the needs of others, like their customers and employees, to reap exponentially more benefits. While Berardi's rambling, anecdotal style is easy to read, it distracts from some of his more provocative ideas.
Copyright 2001 Cahners Business Information, Inc.
Book Description
In the midst of the greed and competition of the 1990s, a new concept began to appear in management and business seminars. The idea was for employers to create better organizations and instill loyalty by serving those who work for them. It's a management style gaining in popularity - but just how is it achieved? This book presents a simple but fresh concept: that the best way to prosper is to give other people what they need. Berardi provides a step-by-step approach to implementing this concept. He includes a self-assessment section and describes how to begin to understand what others need - even when they can't fully articulate it - and how to supply it. Sections discuss assessing one's talents, evaluating who one is serving, uncovering the needs of others, networking with like-minded people, and overcoming setbacks and obstacles.
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